Meta for Business (Facebook)

I joined Facebook, now Meta, in 2019 to support the rapidly growing Small Business unit, whose web experiences served small businesses around the world across Meta’s business ecosystem. I initially managed the Small Business web presence on my own, then helped the work scale into a dedicated team of eight Web Developers, many of whom I personally onboarded.

I created and maintained global marketing campaigns, UI assets, and internal tools for Meta’s Business audience, helping business owners discover products, understand opportunities, and take action across Meta’s business platforms. These experiences reached business owners across markets, languages, and regions, requiring a balance of fast campaign delivery, accessibility, localization, platform constraints, and long-term maintainability.

I developed React and Hack interfaces within Meta’s in-house CMS platform, introduced reusable capabilities for other CMS developers, and created technical documentation that improved onboarding and cross-functional collaboration.

Over time, my role expanded beyond implementation into broader technical ownership: supporting developer interviews, onboarding new hires across multiple Meta teams, and building a scalable email template infrastructure that was later adopted by multiple teams for global campaigns.

• HTML
• JavaScript
• React
• Hack Language (PHP)
• CSS
• XML
• SQL
• Web Standards (Accessibility, i18N, SEO, etc)